Gain practical knowledge in product management, advertising and communications, market research and consumer behaviour – choose Marketing as the focus of your BCom Specialized Honours degree. This discipline is creative, strategic, analytical and technological; if this peaks your interest, marketing is the place for you.
You’ll learn from a tight-knit faculty that’s a mix of industry experts and active researchers who hold degrees from multiple countries and have teaching interests and research that are just as broad and varied.
You’ll sharpen your marketing knowledge through a wide range of courses, including introductory marketing and fundamentals. We teach all areas of marketing and offer the largest selection of marketing electives in any business school in the country.
In addition to co-ops, you can enhance your classroom studies with hands-on learning, working on real-life projects with companies and non-for-profit organizations, and participating in national case competitions.